We actively worked on visual language, rebranding and revised the logo to give a fresh look to the brand. A younger, more appealing and fresh route was taken. Trust and credibility was showcased through use of testimonials, customer experiences, videography of the factory etc. The App and website UI was tweaked to accommodate better communication of all values and trust building elements. As a result, Zapp fresh has gained more popularity as a platform and become the first choice brand for online meat ordering.