Oh Sushi!
Client
Oh Sushi!
Services
Digital
Hospitality
Agency
Vantage Point Company
THE BRIEF
The Royal Orchid group approached us to create an identity for their cloud kitchen- Oh Sushi, based in Abu Dhabi. The concept, like the name suggests, was around sushi and Japanese cuisine. The brief was to create a branding that is catchy, fresh and quirky.
THE SOLUTION
Inspired by Japanese elements and sushi ingredients, the color palette was chosen to appeal to all age groups while being fresh and with its own quirk. The idea behind packaging was to keep it ‘instagrammable’ and drive organic ‘shares’ for the brand, eventually leading to more word of mouth.
