One8 Commune
Client
One8 Commune
Services
Digital
Agency
Vantage Point Company
THE BRIEF
Virat Kohli’s brand one8 was being extended to a F&B space for the first time. The client wanted to bring in the grandiose and ethos of the celebrity while keeping the overall brand approachable to the target customer for their first outlet at Aerocity, Delhi.
THE CHALLENGE
Following the guidelines of the brand while remaining true to its concept that majorly revolves around sports renditions while also incorporating a sense of community and translating it to a lifestyle brand especially in F&B.
THE SOLUTION
As per the client’s brief, we created an immersive brand logo and experience by adding ‘Commune’ to the One8 brand in tandem with the ethos of the celebrity to bring forth a concept that binds people, good food and a glorious time. All the collaterals including the menu, table mats, coasters etc were designed to be vibrant and classy with an aura of togetherness. The social media artworks also showcased the youthfulness and vigor of the brand.
READ SO FAR
Following the guidelines of the brand while remaining true to its concept that majorly revolves around sports renditions while also incorporating a sense of community and translating it to a lifestyle brand especially in F&B.