Carl's Jr. India
Client
Carl's Jr. India
Services
QSR
Agency
Vantage Point Company
THE BRIEF
Carl’s Jr. restaurants is a California based burger chain. The brand was expanding and entering the Indian market with its first outlet in Delhi. The objective was to leverage the global brand and introduce it to the Indian customer in a way they would not only relate to it but also be excited about trying the brand.
THE CHALLENGE
Following the guidelines of the brand while remaining true to its concept that majorly revolves around sports renditions while also incorporating a sense of community and translating it to a lifestyle brand especially in F&B.
THE SOLUTION
As per the client’s brief, we created an immersive brand logo and experience by adding ‘Commune’ to the One8 brand in tandem with the ethos of the celebrity to bring forth a concept that binds people, good food and a glorious time. All the collaterals including the menu, table mats, coasters etc were designed to be vibrant and classy with an aura of togetherness. The social media artworks also showcased the youthfulness and vigor of the brand.
AGENCY: Beam and Words