EKDUM
Client
Jubilant Foodworks
Services
Digital
Agency
Vantage Point Company
THE BRIEF
Jubilant Foodworks, the parent company for Dominos, Dunkin’ Donuts and many others was launching itself into the Biryani category with this QSR concept – Ekdum Biryani. The brand concept was to showcase ‘variety’ of biryani that they served as the primary USP. The brand archetype was ‘Explorer’.
SOLUTION
Jubilant Foodworks, the parent company for Dominos, Dunkin’ Donuts and many others was launching itself into the Biryani category with this QSR concept – Ekdum Biryani. The brand concept was to showcase ‘variety’ of biryani that they served as the primary USP. The brand archetype was ‘Explorer’.
