Rad Living
Client
Rad Living
Services
Product
Agency
Vantage Point Company
THE BRIEF
Rad Living is an idiosyncratic brand that caters to the untamed side of the human brain with reinvigorating candles, poured one at a time for a unique experience. Born from a spill of sass and a revisionist mind, the candles are a step towards an indulgence full of an aromatic aura, an optimistic ambience, and an introspective journey towards meeting our real self. Every candle is formed from an amalgamation of natural soy wax and premium hand picked fragrances to be hand-poured individually for that rhapsodic complacency.
Relatable, fun, and bold were the keywords of the brief.
THE CHALLENGE
THE SOLUTION
Based on our research (which also involved detailed discussions with focus groups) we decided to work on different sets of labels & packaging that caters to all age groups and tastes. We worked on a dynamic logo, packaging, product labels keeping with the marketing strategy that was compatible with all marketing platforms.
